Where every click is a journey and every impression counts.
A marketing approach where companies obtain explicit consent before sending promotional messages, as opposed to interruption marketing which assumes everyone wants to hear about your product. Revolutionary concept: not annoying people who didn't ask.
Dividing audiences based on psychological attributes like values, attitudes, interests, and lifestyles rather than just demographics. It's the difference between targeting '35-year-old males' and 'anxiety-ridden millennials seeking validation through consumer choices.'
An advertising model where advertisers pay a fee each time their ad is clicked, commonly used in search engine marketing. Abbreviated PPC, it's a system where you literally pay for attention one click at a time.
A good or service created and sold to customers; the physical or digital manifestation of your company's promise wrapped in packaging and shipped out the door.
In business contexts, a hierarchical structure that's theoretically stable but often resembles a financial house of cards. Most famous for the multi-level marketing version, where enthusiastic salespeople discover they're actually the ones being sold to. The Egyptian kind at least has the decency to last 4,500 years.
Structured data file containing your product catalog information that feeds into shopping platforms and dynamic ads. The spreadsheet that launches a thousand SKUs into the digital marketplace, assuming you formatted everything correctly.
The mechanical or digital process of reproducing content—whether text, images, or integrated circuits—onto a surface or substrate. In marketing, the actual production phase where your meticulously designed campaigns finally become tangible.
Tailoring content, offers, and experiences to individual users based on their behavior, preferences, and data. It's the art of making customers feel special while using algorithms.
An advertising model where you only pay when someone clicks your ad. It's gambling but with spreadsheets.
The distinct set of psychological and social characteristics that define an individual or brand—what makes you, well, you. In marketing, it's the carefully curated persona that sells the product alongside the product itself.