product feed

Definition

Structured data file containing your product catalog information that feeds into shopping platforms and dynamic ads. The spreadsheet that launches a thousand SKUs into the digital marketplace, assuming you formatted everything correctly.

Example Usage

Our product feed has 15,000 items, though 3,000 are disapproved due to 'policy violations' that Google refuses to explain clearly.

Origin

E-commerce and shopping platform terminology from the mid-2000s with Google Shopping and comparison shopping engines

Fun Fact

Product feed optimization can improve ROAS by 30-50%, making proper taxonomy and titles possibly more valuable than your actual products.

Source: Google Shopping platform specifications and e-commerce data feed standards

Related Terms

Intermediate

MQL

Marketing Qualified Lead—a prospect deemed worthy of sales attention based on arbitrary criteria marketing invented to prove they're doing their job. May or may not actually want to buy anything.

📣 Marketing / Advertising

Beginner

cart abandonment rate

The percentage of shoppers who add items to their online cart then flee before completing purchase, usually hovering around a soul-crushing 70%. It's the digital equivalent of people filling their shopping basket then just walking out of the store.

📣 Marketing / Advertising

Intermediate

attribute

In marketing analytics, the act of giving credit to specific touchpoints in a customer's journey for making them finally open their wallet. It's like trying to determine which of your 47 advertisements actually convinced someone to buy, except everyone on your team has a different answer. Attribution modeling is where data science meets office politics.

📣 Marketing / Advertising

Intermediate

account-based marketing

A targeted B2B strategy that treats individual high-value accounts as markets of one, essentially putting all your eggs in a few carefully selected baskets. It's the sniper rifle approach versus the shotgun spray of traditional marketing.

📣 Marketing / Advertising

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lifetime value

The predicted total revenue a customer will generate over their entire relationship with your business, used to justify spending obscene amounts on acquisition. Abbreviated as LTV or CLV, because marketers love acronyms almost as much as optimistic financial projections.

📣 Marketing / Advertising

Advanced

Attribution

The science of figuring out which marketing channel deserves credit for a sale, which is basically like five people arguing over who actually scored the goal. Every team claims they were the crucial touchpoint, and nobody can prove otherwise.

📣 Marketing / Advertising

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