marketing qualified account

Definition

In B2B marketing, an entire company or organization identified as a good-fit prospect rather than just an individual lead. Abbreviated as MQA, or 'that whole building full of people we want to sell to.'

Example Usage

We landed three MQAs this quarter—Fortune 500 companies with actual budgets instead of the usual tire-kickers downloading whitepapers.

Origin

Account-based marketing methodology from the mid-2010s

Fun Fact

Account-based marketing sometimes involves personalized billboards near target companies' headquarters, which is either strategic or borderline stalking depending on your perspective.

Source: B2B marketing and account-based marketing terminology

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marketing qualified lead

A prospect who's shown enough interest to warrant sales attention but hasn't quite committed, occupying that precious limbo between 'downloaded a whitepaper' and 'actually wants to talk to someone.' The marketing team's way of saying 'we've done our part, now it's your turn' to sales.

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