Where every click is a journey and every impression counts.
The video-sharing behemoth that transformed from a humble startup into the verb we use for watching literally anything online. Originally just a platform for uploading cat videos and people hurting themselves, it's now a critical marketing channel where brands desperately try to 'go viral' and influencers hawk protein powder. Every marketer's presentation now includes a 'YouTube strategy,' which usually means posting their TV commercial and hoping for the best.
Comparing performance metrics from one year to the same period the previous year, smoothing out seasonal variations. It's the growth metric that lets you brag despite potentially going sideways.