Where every click is a journey and every impression counts.
When multiple team members independently contact the same client or prospect, creating confusion and looking spectacularly uncoordinated. The corporate equivalent of too many cooks.
A lead that meets your predetermined criteria for being a good potential customer, usually based on fit and interest level. It's a lead that won't waste your sales team's time (in theory).
Google's report card for your ads, rating relevance, landing page quality, and expected click-through rate to determine how much you pay and where you appear. It's the algorithm's way of rewarding good behavior and punishing lazy advertising.
A prospect who's been validated as a genuine sales opportunity—the thing your sales team pretends is qualified when it isn't.
Content that Google's algorithm determines is exactly what a search user needs—the opposite of clickbait masquerading as search results.