Where every click is a journey and every impression counts.
The marketing world's favorite meaningless word, covering everything from a like to a share to someone rage-commenting on your post. High engagement can mean people love you or that you've accidentally started a flame war, and marketers celebrate both equally.
Content that stays relevant forever, like a blog post about how to boil water or the timeless art of writing listicles. Marketers love it because you write it once and pretend it's generating value for the next decade.
Publicity gained through promotional efforts other than paid advertising, like press coverage, social shares, or word-of-mouth. It's called 'earned' because you can't buy it—you have to trick journalists into caring about your product launch.
A hidden message, inside joke, or subtle reference embedded in marketing materials or products that rewards attentive audiences. The marketing team's way of entertaining themselves.
The art of selling stuff online instead of in physical stores, revolutionizing retail by eliminating the need to wear pants while shopping. It encompasses everything from Amazon's global empire to your neighbor's Etsy shop selling handmade soap. Born in the '90s, it's now the default way humans acquire everything from groceries to furniture, much to the despair of malls everywhere.
Content created specifically to flatter influential people or brands in hopes they'll share it with their audiences. Shameless flattery disguised as journalism or analysis.
An opinion piece where a publication's editors climb onto their soapbox to tell readers what to think about current events, traditionally unsigned to represent the institution's collective wisdom (or bias). In media, it's also the content side of the business—the journalism and creative work, as opposed to the advertising that actually pays for everything. Editorial calendars plan this content, while editorial independence is the increasingly quaint notion that advertisers don't influence it.
The likelihood that your carefully crafted email actually reaches the inbox instead of being banished to spam purgatory by overzealous filters. It's a constant battle against algorithms that assume all marketing emails are basically viruses in disguise.
The percentage of your audience that actually interacts with your content, serving as a ruthless reality check on how much people care about your brand's musings. It's the difference between shouting into the void and having an actual conversation.
Psychological hot buttons marketers press to provoke specific emotional responses that drive action—fear, joy, anger, or FOMO. The puppet strings of persuasion, ethically questionable but demonstrably effective.