Evergreen Content

Definition

Content that stays relevant forever, like a blog post about how to boil water or the timeless art of writing listicles. Marketers love it because you write it once and pretend it's generating value for the next decade.

Example Usage

"This evergreen content piece about SEO best practices from 2019 is still driving traffic. We choose to ignore that literally everything in it is now wrong."

Related Terms

Beginner

Content Marketing

The art of selling things to people by pretending you're not selling things to people. You write a helpful blog post about productivity tips, and somehow by the end, the reader is buying your project management software.

📣 Marketing / Advertising

Intermediate

content syndication

Republishing your content on third-party platforms to reach wider audiences, like licensing reruns of your hit show to other networks. Efficiency gains meet brand dilution concerns.

📣 Marketing / Advertising

Intermediate

customer lifetime value

The total revenue a business expects from a single customer account over the entire relationship duration. It's how marketers justify spending $200 to acquire a customer who buys a $15 subscription.

📣 Marketing / Advertising

Beginner

click-through

The holy grail metric of online advertising—when someone actually clicks on your ad instead of scrolling past it like the visual noise it usually is. Each click-through represents a tiny victory in the war for attention, though whether that click leads to a sale or immediate regret is another question entirely. Measured as CTR (click-through rate), it's the percentage that determines whether your ad budget was brilliant or wasted.

📣 Marketing / Advertising

Intermediate

sequential messaging

Delivering ads in a specific order to tell a story or build a narrative over time. Because apparently one interruption isn't enough—you need a whole series.

📣 Marketing / Advertising

Advanced

incrementality testing

An experimental method to measure whether your marketing actually caused an outcome or if it would have happened anyway. It's the uncomfortable question every CMO avoids: did we waste our money?

📣 Marketing / Advertising

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Dabarrasing

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