Definition

The marketing buzzword du jour that transforms any passive experience into something that demands your participation, usually by clicking, swiping, or talking to an AI chatbot that doesn't understand sarcasm. In digital contexts, it means the user can actually do something besides stare blankly at the screen. Slap 'interactive' on anything and watch engagement metrics soar—or at least that's what the agency promised in their pitch deck.

Example Usage

The museum's new interactive exhibit lets visitors virtually explore ancient Rome, which is code for 'we bought some iPads and mounted them on the wall.'

Source: Digital marketing and tech terminology

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