Where every click is a journey and every impression counts.
User Generated Content, which is a polite way of saying you're using your customers' photos and videos instead of paying for a professional shoot. It's the marketing equivalent of asking someone to bring a dish to a dinner party you're hosting.
The distinct benefit or feature that sets a product apart from competitors, ideally something compelling and defensible. It's your answer to 'why should I buy from you instead of the other guys,' assuming you have a good answer.
Content created by customers rather than brands, including reviews, photos, and testimonials. The marketing equivalent of getting the audience to write your material while you take credit and occasionally moderate death threats.
Marketing activities focused on early-stage awareness and consideration rather than immediate conversion. Where brands spend money talking to people who definitely aren't ready to buy yet.
The practice of encouraging customers to purchase a more expensive or upgraded version of what they're already buying. It's the art of making people feel inadequate about their original choice.