Definition

User Generated Content, which is a polite way of saying you're using your customers' photos and videos instead of paying for a professional shoot. It's the marketing equivalent of asking someone to bring a dish to a dinner party you're hosting.

Example Usage

"Our UGC strategy is amazing. We get free content and our customers get the thrill of being reposted with absolutely no compensation."

Related Terms

Intermediate

omnichannel marketing

Providing a seamless customer experience across all channels and touchpoints, whether online, in-store, mobile, or social. It's the marketing equivalent of being everywhere at once, executed by companies that can barely manage email.

📣 Marketing / Advertising
Intermediate

brand safety

Ensuring your ads don't appear next to content that makes your company look terrible, like extremist videos or conspiracy theories. Surprisingly difficult to achieve at scale.

📣 Marketing / Advertising
Advanced

marketing attribution

The practice of determining which touchpoints deserve credit for a conversion, attempting to solve marketing's eternal question: 'Which half of my advertising is working?' Spoiler: there are no perfect answers.

📣 Marketing / Advertising
Intermediate

ego bait

Content created specifically to flatter influential people or brands in hopes they'll share it with their audiences. Shameless flattery disguised as journalism or analysis.

📣 Marketing / Advertising
Beginner

shelf talker

Small promotional signs attached to retail shelves at product level, literally talking to shoppers at the point of decision. The impulse-buy whisperer of retail marketing.

📣 Marketing / Advertising
Intermediate

cost per engagement

What you pay for each interaction with your ad—likes, shares, comments, or clicks—turning social media validation into a line item on your budget. It's the metric that reveals exactly how much you're spending to get strangers to double-tap your content.

📣 Marketing / Advertising

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