Where every click is a journey and every impression counts.
Unsolicited direct mail that everyone hates but somehow still works because occasionally human brains malfunction and respond to offers.
Opportunistically inserting your brand into trending conversations (e.g., 'Newsjacking'), often with cringe-worthy results. It's the marketing equivalent of that uncle who tries too hard to stay relevant.
In design and publishing, to force text into alignment like you're shoving prose into a typographical corset, creating even left and right margins. Also, the act of inventing reasons why your boss's terrible idea actually makes perfect business sense.
A disorganized approach to marketing where campaigns, channels, and tactics are implemented without a cohesive strategy. Named for the kitchen junk drawer where everything goes because no one knows what else to do with it.