engagement rate

Definition

The percentage of your audience that actually interacts with your content, serving as a ruthless reality check on how much people care about your brand's musings. It's the difference between shouting into the void and having an actual conversation.

Example Usage

Our engagement rate on that post was 0.2%, suggesting that our audience finds our content about as compelling as terms and conditions.

Origin

Social media metric that emerged with Facebook and Twitter analytics in the late 2000s

Fun Fact

The average organic engagement rate on Facebook is 0.25%, meaning you need to reach 400 people to get one person to care enough to click something.

Source: Social media marketing analytics

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