Definition

In marketing, any medium through which you push your message into people's consciousness, whether they asked for it or not. Email, social media, carrier pigeons—if it can transmit your brand's desperate plea for attention, it's a channel. Modern marketers obsess over being "omnichannel," which means annoying customers everywhere simultaneously.

Example Usage

We're executing a multi-channel campaign, so you'll see our ads on Facebook, Instagram, email, billboards, and possibly in your dreams.

Source: Marketing terminology

Related Terms

Beginner

ROI

Return On Investment, the single most asked-about metric in any boardroom, and the one most likely to be fudged in a PowerPoint presentation. Every executive wants to know the ROI, and every department has a creative interpretation of what counts as a return.

📣 Marketing / Advertising💰 Finance / Accounting
Beginner

Call to Action

A button or phrase designed to make someone do something immediately, like a digital drill sergeant screaming BUY NOW at your eyeballs. The entire internet is just an arms race of increasingly desperate calls to action.

📣 Marketing / Advertising
Intermediate

geo-fencing

Creating a virtual perimeter around a physical location to trigger targeted ads or notifications when people enter the area. Digital stalking made respectable through technology.

📣 Marketing / Advertising
Beginner

brand voice

The distinctive personality and emotional tone a brand uses in all communications, from tweets to customer service emails. It's what makes Wendy's roast people on Twitter while your bank sounds like a lawyer wrote everything—which they probably did.

📣 Marketing / Advertising
Beginner

converted

The magical moment when a potential customer stops browsing and actually opens their wallet, transforming from a tire-kicker into someone who validates your entire marketing budget. In digital marketing, this is the holy grail event—whether it's a purchase, sign-up, download, or any other action that proves people don't just tolerate your ads, they actually respond to them. Every marketer's favorite verb and the metric their job security depends on.

📣 Marketing / Advertising
Intermediate

differentiate

Marketing jargon for making your product stand out in a crowded market, or in math, the process of finding derivatives (equally painful either way). Companies differentiate by highlighting unique features, benefits, or brand personality that competitors supposedly lack. It's the reason every startup claims to be "different" while doing essentially the same thing as everyone else with slightly different colored buttons.

📣 Marketing / Advertising

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