Definition

Search Engine Results Page, the digital battlefield where websites fight for the top position like gladiators in a colosseum run by Google. The first page is prime real estate, and the second page is where websites go to die in obscurity.

Example Usage

"We moved from page 2 to position 7 on the SERP. That's technically progress, even though nobody has ever scrolled that far intentionally."

Related Terms

Intermediate

brand safety

Ensuring your ads don't appear next to content that makes your company look terrible, like extremist videos or conspiracy theories. Surprisingly difficult to achieve at scale.

📣 Marketing / Advertising
Intermediate

display network

A collection of websites, apps, and videos where your banner ads can appear, giving you access to millions of placements ranging from premium publishers to extremely questionable mobile games. It's the democratization of ad placement, for better or worse.

📣 Marketing / Advertising
Intermediate

net promoter score

A metric measuring customer loyalty by asking how likely someone is to recommend your company on a 0-10 scale. Promoters (9-10) minus detractors (0-6) equals your score, which somehow ignores the passives (7-8) entirely.

📣 Marketing / Advertising
Beginner

customer persona

A fictional representation of your ideal customer, complete with a name, photo, and backstory, created to help marketers remember they're selling to humans and not just demographic data. It's imaginary friends for adults with marketing budgets.

📣 Marketing / Advertising
Beginner

niche

A specialized market segment so specific that you're either a genius for discovering it or desperately grasping at straws. It's where businesses go to avoid competing with Amazon by selling something like artisanal yak wool iPhone cases. The sweet spot between 'untapped opportunity' and 'there's probably a reason nobody else is doing this.'

📣 Marketing / Advertising
Intermediate

Segmentation

The practice of dividing your audience into groups based on shared characteristics so you can send them slightly different versions of the same spam. It makes marketers feel like scientists even though most segments end up being "people who bought stuff" and "people who didn't."

📣 Marketing / Advertising

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See “SERP” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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Intermediate

variable pay

Compensation that fluctuates based on performance, including bonuses, commissions, and incentives rather than fixed sala...