Pay-Per-Click (PPC)

Definition

A digital advertising model where you only pay when someone clicks your ad. It's the marketing equivalent of 'results-based pricing,' except the result (a click) doesn't necessarily mean they'll buy anything.

Example Usage

We scaled our Google Ads PPC campaign to $10K/month after seeing a 3.5x ROAS.

Origin

Google AdWords launch, 2000

Fun Fact

Despite being around for 25+ years, PPC still shocks many people with how much competition has driven up cost per click in competitive industries

Source: Google Ads / PPC Marketing Standards

Related Terms

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Sticky Content

Content so engaging and valuable that users keep coming back for more, whether it's a newsletter, blog series, or video channel. It's the opposite of content that bounces off people's brains within seconds.

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snackable content

Bite-sized marketing content designed for rapid consumption during micro-moments, because modern attention spans measure in seconds. The content equivalent of gas station jerky.

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growth hacker

A marketer who focuses exclusively on rapid user acquisition through unconventional tactics, often ignoring sustainability or brand building. A marketer who thinks rules are suggestions.

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demographic targeting

Directing marketing messages based on statistical characteristics like age, gender, income, and education—the paint-by-numbers approach to audience segmentation. Simple, measurable, and often wildly reductive.

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Advanced

Framing Effect

How people react differently to the same information based on how it's presented. Basically psychology proving that '95% success rate' and '5% failure rate' trigger different emotions.

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dwell time

The duration someone actually pays attention to an ad, especially in out-of-home or digital contexts. The uncomfortable metric that reveals most people ignore your billboard in 0.3 seconds.

📣 Marketing / Advertising

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