Where every click is a journey and every impression counts.
Adding a deliberately inferior third option to make one of your two main options look better by comparison. Basically marketing psychology's version of a optical illusion.
A highly successful movie, book, or other product that achieves enormous commercial success and widespread popularity. Originally coined in WWII to describe bombs, it now primarily refers to entertainment that dominates box offices and sales charts.
Following people around the internet after they've shown interest in your product, like a digital stalker with good intentions and a marketing budget.
Animated television programs aimed at children that aired on Saturday mornings, typically from the 1960s through 1990s, serving as a cultural institution for kids before school-age entertainment fragmented across cable and streaming.
The attribution of human characteristics, emotions, or behaviors to non-human entities such as animals, objects, or AI systems. Common in marketing and product design.
The categorical box used to classify creative works—a stylistic tribe that helps audiences find what they want without having to explain their taste. The organized chaos system for creative taxonomy.
The loss of potential customers at each stage of the conversion funnel—every drop-off that makes your CFO cry.
What makes your offering different and better than competitors—the answer to 'why should anyone care about you over everyone else?'
The price you pay to display an ad to 1,000 people. The 'M' comes from the Roman numeral for 1,000 (mille), because advertisers love making simple concepts unnecessarily complicated.
A disorganized approach to marketing where campaigns, channels, and tactics are implemented without a cohesive strategy. Named for the kitchen junk drawer where everything goes because no one knows what else to do with it.
The total profit a company can expect from a single customer over their entire relationship—your best argument for spending money today.
A digital advertising model where you only pay when someone clicks your ad. It's the marketing equivalent of 'results-based pricing,' except the result (a click) doesn't necessarily mean they'll buy anything.
Marketing buzz created before a product actually exists, designed to generate demand and media coverage, often falling flat on launch day.
Numbers that prove your content is interesting, even if 10 angry comments count the same as 10 loving ones.
A graduate of the University of Texas at Austin's Advertising or Public Relations program, often part of an exclusive alumni network for connecting with fellow grads, employers, and faculty. It's a clever portmanteau that serves both as an identity marker and a professional networking badge.
Advertising across every stage of the customer journey from initial awareness to post-purchase regret. A sophisticated way to spend money on both people who might buy and people who definitely won't.
A PR move where you issue a statement that appears to react to criticism you know is coming, softening the blow before your rival even lands the punch. It's like preemptive spin—getting ahead of bad news by looking proactive instead of defensive.