Where every click is a journey and every impression counts.
Overwhelming someone or a system with excessive volume of something—be it data, requests, marketing messages, or literal water. The goal is saturation; the result is usually chaos or capitulation.
The distinct set of psychological and social characteristics that define an individual or brand—what makes you, well, you. In marketing, it's the carefully curated persona that sells the product alongside the product itself.
Static or animated rectangular advertisements typically appearing at the top, side, or bottom of web pages. The original internet advertising format that nobody clicks but everyone still buys.
The process from lead generation to closed deal, visualized as a funnel because prospects drop out at every stage. It's depressing how small the deal-closing percentage becomes.
The cost to acquire one new user, calculated by dividing total acquisition spending by users acquired. It's basically your efficiency metric, and you're probably underestimating it.
The cost of reaching 1,000 people with an advertisement, where advertisers pay for impressions regardless of engagement. It's essentially paying people to see your ad and then ignore it.
Game-changing, breakthrough work that fundamentally influences everything that comes after it—the kind of idea or campaign that people reference for decades. In marketing, seminal means your campaign didn't just sell product; it shaped how an entire industry talks about selling.
A person engaged in the act of purchasing goods—the lifeblood of retail. Also, the name for those coupon-laden community newspapers that somehow end up in everyone's mailbox.
A semi-fictional character representing your ideal customer—basically a detailed stereotype you convince yourself is data-driven.
The words in your advertisement—text trying to convince people they need something they didn't know existed.
The cost of acquiring a specific user action—whether purchase, signup, or download—paying only when people actually do something.
A sudden, overwhelming attack or rapid-fire offensive strategy—whether literal warfare, marketing campaigns, or the way your boss handles Monday morning emails. Chess players also use it to describe fast-paced games where you make decisions faster than your brain can actually process them.
A person who bears such a striking physical resemblance to someone famous that they're hired to impersonate them at parties, or followed by confused paparazzi. The budget version of celebrity cloning.
Additional sales directly attributable to your campaign versus a control group—isolating what your marketing actually added.
The total amount of money thrown at advertising—basically your marketing budget burning in real-time.
Inactive accounts or deleted user profiles that persist in analytics and reporting, inflating your actual user base. They're the ghost accounts that haunt your CAC calculations.
Comparing performance metrics from one year to the same period the previous year, smoothing out seasonal variations. It's the growth metric that lets you brag despite potentially going sideways.
A video of someone opening and reviewing a product, turned into a genuine marketing channel that somehow became an entire genre. It's the TikTok phenomenon where people watch others open packages.
Opportunistically inserting your brand into trending conversations (e.g., 'Newsjacking'), often with cringe-worthy results. It's the marketing equivalent of that uncle who tries too hard to stay relevant.
When someone actually does what you want—buy, sign up, call—the rare moment that justifies your entire marketing spend.
Potential customers who've shown interest by providing contact info—basically everyone who isn't ignoring you yet.
The document telling creative teams exactly what to make and how it should communicate—basically a cage for creative people.
A system allowing users to authenticate across multiple platforms with one login, convenient for users and a gold mine for marketers tracking behavior. It's basically opt-in surveillance that people appreciate.
The carefully curated visual representation of a person, brand, or product designed to manipulate your perception and make you like them. Sometimes it bears zero resemblance to reality.