Definition

A person who bears such a striking physical resemblance to someone famous that they're hired to impersonate them at parties, or followed by confused paparazzi. The budget version of celebrity cloning.

Example Usage

The Elvis look-alike performed at the wedding reception, and half the guests thought they'd hired the real deal.

Source: Merriam-Webster via Free Dictionary API

Related Terms

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aiming

The practice of directing your marketing efforts, messaging, or campaigns toward a specific audience segment with surgical precision—or at least the intention to do so before analytics reveal you missed wildly.

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Advanced

lift study

A controlled experiment measuring whether your advertising actually moved the needle or if you just wasted money shouting into the void. Compares exposed audiences to control groups to determine incremental impact.

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geofencing

Using GPS or RFID to create virtual geographic boundaries that trigger targeted marketing when someone enters the area. It's like having an invisible fence that alerts you to send ads to anyone who walks past your competitor's store.

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storyteller

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win-back campaign

A targeted marketing effort attempting to re-engage customers who've stopped buying, typically through discounts and guilt-inducing subject lines like 'We miss you.' It's the commercial equivalent of texting your ex at 2am.

📣 Marketing / Advertising
Beginner

Clickbait

Headlines designed to be so irresistibly intriguing that you click before your brain can stop you. "You won't believe what happened next" is the marketing equivalent of dangling a laser pointer in front of a cat, and we all fall for it every single time.

📣 Marketing / Advertising

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