Where every click is a journey and every impression counts.
A Google Ads feature that shows different ads to people based on whether they've visited you before, because once you've been to a party, the host remembers you.
Marketing strategies designed to work without relying on invasive tracking, because apparently GDPR and iOS updates weren't subtle enough hints.
Someone paid to have loud opinions about stuff on camera or in print, often with minimal actual expertise but maximum confidence. The media's way of turning speculation into 'analysis.'
A business model where you offer a free version to get people hooked, then charge them for features they suddenly realize they need.
The collection of software tools your company uses to do marketing, usually including 30+ overlapping tools nobody fully understands.
In military and business contexts, to break through defenses, barriers, or market resistance with force or strategy. Sounds aggressive because it literally is.
Statistical analysis determining how different marketing channels contribute to sales, creating convincing spreadsheets that support whatever you already believe.
To slap your name on something—literally or figuratively—thereby vouching for it and taking responsibility if it goes sideways. Whether signing a check or supporting a policy, you're officially putting your credibility behind it.
One person's brief encounter with your website before they inevitably click away. The metric that makes analytics dashboards look respectable even when nobody's actually reading anything.