Where every click is a journey and every impression counts.
The obsessive practice of analyzing every step of the customer journey to find where you're hemorrhaging potential buyers, then slightly tweaking button colors.
A business model where you offer a free version to get people hooked, then charge them for features they suddenly realize they need.
To slap your name on something—literally or figuratively—thereby vouching for it and taking responsibility if it goes sideways. Whether signing a check or supporting a policy, you're officially putting your credibility behind it.
Measuring whether people actually looked at your ad beyond just loading—eye-tracking for digital advertising.
A Google Ads feature that shows different ads to people based on whether they've visited you before, because once you've been to a party, the host remembers you.
Someone paid to have loud opinions about stuff on camera or in print, often with minimal actual expertise but maximum confidence. The media's way of turning speculation into 'analysis.'
The percentage of impressions you received out of total available impressions you were eligible for—measuring how much of your potential underperformance you're capturing.
A strategy where you target high-value accounts with personalized campaigns, treating major customers like the celebrities they are.
A lovingly curated list—whether of books, products, or your failures—organized just systematically enough that you can find what you're looking for (or at least convince yourself you tried). The paper version is definitely not obsolete; some of us still enjoy the tactile experience of circling items we'll never order.
The cultural phenomenon where something so hilariously terrible becomes wildly popular *because* it's entertaining in its awfulness. It's intentional irony meets mainstream success, where critics and fans collapse into the same audience. Rebecca Black and Jersey Shore are its patron saints.
In military and business contexts, to break through defenses, barriers, or market resistance with force or strategy. Sounds aggressive because it literally is.
Statistical analysis determining how different marketing channels contribute to sales, creating convincing spreadsheets that support whatever you already believe.
The collection of software tools your company uses to do marketing, usually including 30+ overlapping tools nobody fully understands.
Optimizing content for queries spoken into Alexa, Siri, or Google Assistant—preparing for a future where people talk to their devices instead of typing.
Marketing strategies designed to work without relying on invasive tracking, because apparently GDPR and iOS updates weren't subtle enough hints.
A curated list of people invited to an event, used for access control, seating arrangements, or to ensure an invitation-only crowd. Guest lists range from formal (weddings, galas) to casual social settings, and are often managed digitally or on paper at entry points.
One person's brief encounter with your website before they inevitably click away. The metric that makes analytics dashboards look respectable even when nobody's actually reading anything.
A prospect who's been validated as a genuine sales opportunity—the thing your sales team pretends is qualified when it isn't.
The total profit expected from a customer over their relationship with you—the number you use to justify unlimited marketing spend.
That elusive quality that makes people laugh (or at least smile politely), OR the inexplicable mood swings that possess you on random Thursdays. In medieval medicine, it was basically the excuse for why you were grumpy—blame the humors, not the stress.
A visual pattern or image broadcast by TV stations to calibrate picture quality, typically displayed when no regular programming was scheduled, most commonly before or after regular broadcast hours.
In design and publishing, to force text into alignment like you're shoving prose into a typographical corset, creating even left and right margins. Also, the act of inventing reasons why your boss's terrible idea actually makes perfect business sense.
Software that unifies customer data from all sources into a single profile—basically corporate stalking but it's legal.
A way to adjust bids for search ads based on whether someone has visited your site before—basically charging different prices based on how interested you think they are.