Where every click is a journey and every impression counts.
The mean time users spend on your website before leaving or falling asleep, whichever comes first. A vanity metric that correlates with engagement unless your site is just really confusing.
An advertisement disguised as editorial content, wearing a journalistic trench coat to sneak past readers' skepticism. The chameleon of marketing that makes disclosure labels work overtime.
Marketing that sells customers not what they are, but what they desperately want to become—thinner, richer, cooler, or at least someone who owns a Peloton. It's the advertising equivalent of a vision board.
A performance-based model where third parties earn commissions for driving sales, creating an army of motivated salespeople who work for free until they succeed. It's outsourcing your sales force to anyone with a website and no shame.
Selling products by associating them with the lifestyle customers want rather than the one they have, dangling the carrot of a better version of themselves. The reason luxury brands show yachts instead of minivans.
The act of broadcasting information about goods and services with the persistent energy of a door-to-door salesman who's discovered social media. It's the continuous cycle of creating awareness through paid channels, organic content, and those weirdly targeted ads that make you wonder what algorithm knows about you.
The art of assigning credit to various marketing touchpoints in a customer's journey, often sparking heated debates about which channel deserves the glory (and budget). Think of it as marketing's version of dividing credit for a group project where everyone claims they did the most work.
To shout about your product/service/existence into the void of human consciousness with the faint hope that someone might actually care. The fine art of convincing people they need something they didn't know they wanted, using psychology, repetition, and enough dopamine triggers to make a lab rat blush.
The tendency to overcredit one marketing channel while ignoring others' contributions. It's confirmation bias's sleazy cousin who always shows up to steal the spotlight.
The practice of directing your marketing efforts, messaging, or campaigns toward a specific audience segment with surgical precision—or at least the intention to do so before analytics reveal you missed wildly.
The words in your advertisement—text trying to convince people they need something they didn't know existed.
The total amount of money thrown at advertising—basically your marketing budget burning in real-time.