Definition

The total number of unique people who saw your content, which sounds impressive until you realize most of them were scrolling past it at the speed of light. Reach is the vanity metric that other vanity metrics aspire to be when they grow up.

Example Usage

"Our campaign reached 5 million people. Engaged? Maybe twelve. But REACHED? Five million, baby."

Related Terms

Beginner

niche

A specialized market segment so specific that you're either a genius for discovering it or desperately grasping at straws. It's where businesses go to avoid competing with Amazon by selling something like artisanal yak wool iPhone cases. The sweet spot between 'untapped opportunity' and 'there's probably a reason nobody else is doing this.'

📣 Marketing / Advertising
Intermediate

Segmentation

The practice of dividing your audience into groups based on shared characteristics so you can send them slightly different versions of the same spam. It makes marketers feel like scientists even though most segments end up being "people who bought stuff" and "people who didn't."

📣 Marketing / Advertising
Intermediate

astroturfing

Creating fake grassroots marketing campaigns or reviews that appear organic but are actually manufactured by the company or paid operatives. The synthetic grass of the marketing world.

📣 Marketing / Advertising
Beginner

advertorial

An advertisement disguised as editorial content, wearing a journalistic trench coat to sneak past readers' skepticism. The chameleon of marketing that makes disclosure labels work overtime.

📣 Marketing / Advertising
Beginner

Influencer

A person with a large social media following who gets paid to pretend they organically discovered your protein powder. The modern equivalent of a billboard, except billboards don't have existential crises about their engagement rates.

📣 Marketing / Advertising
Beginner

pre-roll ad

Video advertisements that play before desired content, testing viewer patience since the dawn of online video. The digital descendant of unskippable movie theater ads, except you're in your underwear.

📣 Marketing / Advertising

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