native blindness

Definition

Consumer tendency to scroll past native advertising without noticing it, having developed immunity to sponsored content that mimics editorial. Evolution in action, advertising division.

Example Usage

Our native placements are suffering from native blindness—CTRs dropped 60% as users learned to identify that 'Sponsored' badge.

Origin

Emerged in mid-2010s as native advertising scaled and consumer awareness increased

Fun Fact

Studies show native blindness affects 70% of users under 35, who've developed unconscious scrolling patterns to avoid sponsored content.

Source: Digital advertising and consumer behavior terminology

Related Terms

Intermediate

CPC

Cost Per Click, or the exact dollar amount you pay every time someone accidentally taps your ad while trying to close it. It's like putting a coin jar next to a door handle and charging people for touching it on their way out.

📣 Marketing / Advertising

Beginner

impression

In marketing and advertising, a single instance of an ad being displayed, regardless of whether anyone actually looked at it or immediately scrolled past. Digital marketers obsess over impressions like they're collecting Pokemon, even though an impression doesn't guarantee anyone's eyeballs actually made contact. It's the vanity metric that makes your campaign look successful before you check the click-through rate.

📣 Marketing / Advertising

Intermediate

sales qualified lead

A prospect who's been vetted by marketing, kicked over to sales, and deemed worthy of actual human attention rather than automated email sequences. Abbreviated as SQL, which confusingly has nothing to do with databases.

📣 Marketing / Advertising

Beginner

media buy

The actual purchase of advertising space or time, where agencies negotiate with publishers to secure placements. It's like buying real estate, except the property disappears after 30 seconds and costs are measured in CPM instead of square footage.

📣 Marketing / Advertising

Intermediate

account-based marketing

A targeted B2B strategy that treats individual high-value accounts as markets of one, essentially putting all your eggs in a few carefully selected baskets. It's the sniper rifle approach versus the shotgun spray of traditional marketing.

📣 Marketing / Advertising

Intermediate

micro-moment

Intent-rich moments when consumers turn to a device to act on a need—to know, go, do, or buy. Google's term for those brief seconds when people might actually pay attention to your ad before scrolling away.

📣 Marketing / Advertising

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