Top of Funnel

Definition

The widest part of the marketing funnel where you cast the broadest net possible and hope some fish are actually interested in enterprise software. It's where you attract the maximum number of people who will never, ever become customers.

Example Usage

"Our top of funnel content reached 500,000 people. Approximately 499,950 of them were just looking for free templates."

Related Terms

Intermediate

remarketing list

A curated audience of people who previously interacted with your brand, creating a permission structure to follow them around the internet like a well-intentioned stalker. It's not creepy, it's marketing.

📣 Marketing / Advertising

Beginner

greenwashing

Marketing yourself as environmentally friendly while your actual practices range from negligible to actively harmful, sustainability theater at its finest. It's slapping a leaf logo on your product while dumping toxic waste out back.

📣 Marketing / Advertising

Intermediate

loss leader

A product deliberately sold at a loss to attract customers who'll hopefully buy other profitable items, the retail equivalent of free samples at Costco. It's why printers are cheap but ink costs more than human blood.

📣 Marketing / Advertising

Beginner

cost per mille

The cost per thousand impressions in advertising, from the Latin 'mille' meaning thousand. It's the pricing model where you pay for eyeballs, whether or not those eyeballs care about what they're seeing.

📣 Marketing / Advertising

Beginner

Engagement

The marketing world's favorite meaningless word, covering everything from a like to a share to someone rage-commenting on your post. High engagement can mean people love you or that you've accidentally started a flame war, and marketers celebrate both equally.

📣 Marketing / Advertising

Advanced

addressable advertising

The ability to serve different ads to different households or individuals consuming the same content, typically through connected TV or digital platforms. Mass media meets individual targeting, like a billboard that changes based on who's looking at it.

📣 Marketing / Advertising

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