bottom of the funnel

Definition

The final stage of the marketing funnel where prospects are ready to make a purchase decision. Abbreviated BOFU, it's where marketing hands leads to sales and both teams blame each other when nothing converts.

Example Usage

These bottom of the funnel leads have requested demos and pricing, so they're either ready to buy or just doing competitive research they'll ghost us about.

Origin

Traditional marketing funnel concept formalized in the early 20th century

Fun Fact

Only 3-5% of your market is actively buying at any given time (bottom of funnel), which is why everyone else ignores your 'limited time offers.'

Source: Sales and marketing funnel terminology

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