lookalike

Definition

In digital advertising, an audience segment created by finding people who resemble your existing customers like some kind of algorithmic clone army. It's Facebook's way of saying "we found more people just as gullible as your current buyers." Marketers love these because stalking one customer base apparently wasn't enough.

Example Usage

We created a lookalike audience from our top 1% spenders and now we're targeting their doppelgangers across the internet.

Source: Common digital marketing terminology

Related Terms

Intermediate

hero content

High-production-value flagship content designed to make a big splash and attract massive attention, typically created infrequently. Your marketing team's Avengers movie, budget included.

📣 Marketing / Advertising

Beginner

bleed

The portion of a printed ad design that extends beyond the trim edge to ensure no white borders appear after cutting. Because even paper guillotines need a margin of error.

📣 Marketing / Advertising

Intermediate

influencer rate card

A menu of prices influencers charge for various types of content and promotions, from Instagram stories to YouTube integrations. It's like a restaurant menu, except the prices are negotiable and a single post costs more than a Michelin-star dinner.

📣 Marketing / Advertising

Beginner

editorial

An opinion piece where a publication's editors climb onto their soapbox to tell readers what to think about current events, traditionally unsigned to represent the institution's collective wisdom (or bias). In media, it's also the content side of the business—the journalism and creative work, as opposed to the advertising that actually pays for everything. Editorial calendars plan this content, while editorial independence is the increasingly quaint notion that advertisers don't influence it.

📣 Marketing / Advertising

Beginner

rebrand

The expensive corporate ritual of slapping a new coat of paint on your company's image when the old one becomes toxic, outdated, or just boring to the marketing team. This typically involves burning millions on consultants to create a 'fresh' logo that looks suspiciously like the old one, followed by forcing everyone to pretend the company is fundamentally different now. It's basically witness protection for businesses, except everyone still remembers what you did.

📣 Marketing / Advertising

Beginner

opt-out

The merciful button that lets you escape marketing emails, data collection, or programs you never wanted to join in the first place—usually hidden in 8-point font at the bottom of a page. This mechanism allows individuals to withdraw from services or agreements, though companies make it about as easy as canceling a gym membership. The corporate world's version of 'you can leave, but we're going to make you work for it.'

📣 Marketing / Advertising

Translate This Term

See “lookalike” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

Try the Translator

Share This Term

Post on X Share on Facebook Share on LinkedIn

Discover a Term

Beginner

lmkwut

let me know what you think...