Definition

A visual representation showing where users click, scroll, and gaze on your website, revealing the harsh truth that nobody reads your carefully crafted copy. It's like a lie detector test for your web design assumptions.

Example Usage

The heat map showed that users completely ignored our CTA button and instead kept clicking on a decorative image that does nothing.

Origin

Adapted from scientific data visualization techniques in the early 2000s for web analytics

Fun Fact

Eye-tracking heat maps revealed that users read web content in an F-pattern, leading to wholesale redesigns of websites worldwide.

Source: Web analytics and user experience research

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brand purgatory

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