inorganic

Definition

In marketing speak, growth or reach that you actually paid for rather than earned through genuine audience love—the difference between making friends and buying them. Unlike 'organic' content that spreads naturally, inorganic means you opened your wallet to boost that post, sponsor that influencer, or plaster ads across the internet. It's not fake growth, it's just growth with a credit card attached.

Example Usage

Our follower count jumped 10,000 overnight thanks to our aggressive inorganic strategy, which is corporate-speak for 'we spent a fortune on Instagram ads.'

Source: Digital marketing and social media terminology

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