Sticky Content

Definition

Content so engaging and valuable that users keep coming back for more, whether it's a newsletter, blog series, or video channel. It's the opposite of content that bounces off people's brains within seconds.

Example Usage

Our daily tips email list has grown to 50K subscribers with a 35% open rate—it's become our stickiest content asset.

Origin

Web metrics terminology, 2000s-2010s

Fun Fact

Sticky content typically takes more work to create upfront but pays dividends in recurring engagement and loyalty

Source: Content Marketing Best Practices

Related Terms

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Easter egg

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Guest List

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Click-through rate (CTR)

The percentage of people who see your ad and actually click it—a vanity metric that makes marketers feel important until they check conversion rates.

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Ad Copy

The words in your advertisement—text trying to convince people they need something they didn't know existed.

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brand architecture

The organizational structure of a company's brands, products, and services—whether they're independent siblings, a parent-child hierarchy, or one big happy endorsed family. It's the family tree that determines who gets what inheritance.

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