Definition

The total amount of money allocated or actually spent during a specific period, often used by marketers and finance folks who apparently forgot the word 'spending' exists. It's become corporate jargon for any expenditure, particularly in advertising and budget contexts. Because why use a verb when you can awkwardly noun-ify it?

Example Usage

Our digital ad spend increased 40% this quarter, but we're still not seeing the ROI we expected from the campaign.

Source: Common marketing and finance terminology

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See “spend” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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