Definition

Marketing's favorite verb for describing any incremental improvement, no matter how modest. Whether it's engagement, sales, or morale, everything gets boosted in corporate communications. It's the professional alternative to saying "make bigger" and sounds way more impressive in quarterly reports.

Example Usage

Our new strategy will boost revenue by leveraging synergies to optimize customer touchpoints across all verticals.

Source: Common business terminology

Related Terms

Beginner

editorial

An opinion piece where a publication's editors climb onto their soapbox to tell readers what to think about current events, traditionally unsigned to represent the institution's collective wisdom (or bias). In media, it's also the content side of the business—the journalism and creative work, as opposed to the advertising that actually pays for everything. Editorial calendars plan this content, while editorial independence is the increasingly quaint notion that advertisers don't influence it.

📣 Marketing / Advertising
Intermediate

share of voice

Your brand's percentage of the total conversation or advertising in your category compared to competitors. Basically measuring who's yelling the loudest in a crowded room.

📣 Marketing / Advertising
Beginner

Social Proof

The psychological phenomenon where people do things because other people are doing them, weaponized by marketers since the dawn of the testimonial. It's why every landing page has a section that says "Trusted by 10,000+ companies" next to logos you've never seen.

📣 Marketing / Advertising
Intermediate

marketing qualified lead

A prospect who's shown enough interest to warrant sales attention but hasn't quite committed, occupying that precious limbo between 'downloaded a whitepaper' and 'actually wants to talk to someone.' The marketing team's way of saying 'we've done our part, now it's your turn' to sales.

📣 Marketing / Advertising
Beginner

spend

The total amount of money allocated or actually spent during a specific period, often used by marketers and finance folks who apparently forgot the word 'spending' exists. It's become corporate jargon for any expenditure, particularly in advertising and budget contexts. Because why use a verb when you can awkwardly noun-ify it?

📣 Marketing / Advertising
Intermediate

CPM

Cost Per Mille, meaning cost per thousand impressions, because apparently saying per thousand wasn't pretentious enough so they used Latin. You pay for a thousand eyeballs to theoretically see your ad while actually staring at their phone during a meeting.

📣 Marketing / Advertising

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