Definition

The percentage of visitors who land on your website and immediately leave, like someone who walks into a party, sees their ex, and moonwalks right back out the door. A high bounce rate is your website's way of telling you it has the personality of a damp towel.

Example Usage

"Our bounce rate dropped from 90% to 85%, so technically fewer people are running away screaming now."

Related Terms

Beginner

shelf talker

Small promotional signs attached to retail shelves at product level, literally talking to shoppers at the point of decision. The impulse-buy whisperer of retail marketing.

📣 Marketing / Advertising
Intermediate

Remarketing List for Search Ads (RLSA)

A Google Ads feature that shows different ads to people based on whether they've visited you before, because once you've been to a party, the host remembers you.

📣 Marketing / Advertising
Advanced

header bidding

An advanced programmatic advertising technique where multiple ad exchanges bid on inventory simultaneously before the ad server is called, maximizing publisher revenue. It's like having multiple auction houses compete for your antique vase instead of just going with one.

📣 Marketing / Advertising
Intermediate

Sales Qualified Lead (SQL)

A prospect that sales has deemed worthy of their time, achieved through either genuine purchasing intent or sheer luck.

📣 Marketing / Advertising
Advanced

message architecture

The hierarchical framework organizing your marketing messages from core positioning down to tactical proof points. It's the blueprint ensuring everyone isn't just making up shit as they go along.

📣 Marketing / Advertising
Beginner

Organic Traffic

Visitors who find your website through unpaid search results or social media—the validation your marketing team desperately needs without having to spend more money.

📣 Marketing / Advertising

Translate This Term

See “Bounce Rate” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

Try the Translator

Share This Term

Post on XShare on FacebookShare on LinkedIn

Discover a Term

Intermediate

Ecosystem

A grandiose term for a bunch of products and services that only work properly with each other, trapping you like a mosqu...