micro-influencer

Definition

Social media personalities with 1,000-100,000 followers who command higher engagement rates than celebrities and charge less than your quarterly coffee budget. They're the proof that smaller, engaged audiences beat massive, apathetic ones.

Example Usage

We partnered with micro-influencers instead of one celebrity and got better results for 5% of the cost, plus fewer contractual demands for green M&Ms.

Origin

Marketing strategy that emerged in the mid-2010s as brands discovered smaller influencers drove better ROI

Fun Fact

Micro-influencers have engagement rates of 5-7%, compared to 1-3% for celebrity influencers, proving that authenticity beats reach.

Source: Influencer marketing strategy

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