Definition

The art of getting people to pay attention to something through media coverage, press releases, and strategic information drops, ideally without having to pay for advertising. It's what happens when your brand does something newsworthy enough that journalists actually care to write about it. Unlike advertising, publicity is theoretically "earned," though publicists would argue they work pretty hard to make it look effortless.

Example Usage

The startup's publicity campaign generated millions in free media coverage after their CEO's viral tweet.

Source: Marketing terminology, industry standard

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