Definition

A negative news story, bad review, or PR crisis that immediately deflates positive momentum from a product launch or campaign. The party-pooper of marketing timelines.

Example Usage

Our influencer partnership was going viral until that buzz kill exposé revealed they're actually bankrupt.

Origin

Adapted from general slang into marketing terminology

Source: PR and social media marketing terminology

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See “buzz kill” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

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