Definition

Cost Per Click, or the exact dollar amount you pay every time someone accidentally taps your ad while trying to close it. It's like putting a coin jar next to a door handle and charging people for touching it on their way out.

Example Usage

"Our CPC went up 40% this quarter, which means we're now paying premium prices for people to briefly glance at our ad before closing the tab."

Related Terms

Intermediate

responsive display ad

Adaptive advertisements that automatically adjust size, format, and appearance to fit available ad spaces, using machine learning to optimize combinations. Google's way of saying 'just give us assets and we'll figure it out.'

📣 Marketing / Advertising
Intermediate

ego bait

Content created specifically to flatter influential people or brands in hopes they'll share it with their audiences. Shameless flattery disguised as journalism or analysis.

📣 Marketing / Advertising
Advanced

dynamic creative optimization

Technology that automatically assembles personalized ads from various creative components based on user data, serving different headlines, images, and calls-to-action to different people. Mass customization meets surveillance capitalism in a beautiful, algorithmically-optimized dance.

📣 Marketing / Advertising
Intermediate

Native Advertising

Ads disguised as real content, like a wolf in sheep's clothing except the wolf is trying to sell you mattresses. The tiny 'Sponsored' label is the advertising industry's version of whispering the side effects at the end of a pharmaceutical commercial.

📣 Marketing / Advertising
Beginner

Bounce Rate

The percentage of visitors who land on your website and immediately leave, like someone who walks into a party, sees their ex, and moonwalks right back out the door. A high bounce rate is your website's way of telling you it has the personality of a damp towel.

📣 Marketing / Advertising
Beginner

average session duration

The mean time users spend on your website before leaving or falling asleep, whichever comes first. A vanity metric that correlates with engagement unless your site is just really confusing.

📣 Marketing / Advertising

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Beginner

Fishing

When someone is seeking attention or validation....