customer persona

Definition

A fictional representation of your ideal customer, complete with a name, photo, and backstory, created to help marketers remember they're selling to humans and not just demographic data. It's imaginary friends for adults with marketing budgets.

Example Usage

Meet 'Marketing Manager Maria,' our primary customer persona who loves efficiency, hates jargon, and somehow has time to read 47-page whitepapers.

Origin

Adapted from user personas in software development, popularized in marketing during the 2000s

Fun Fact

Some companies get so invested in their personas that they give them birthdays and astrological signs, which is either thorough research or corporate roleplay.

Source: Content marketing and customer research

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