whale hunting

Definition

Targeting extremely high-value enterprise clients that could transform your business with a single deal. The Moby Dick approach to sales, obsession included.

Example Usage

We're whale hunting this quarter—going after three Fortune 500 accounts instead of 100 small businesses.

Origin

Enterprise B2B sales and account-based marketing terminology

Fun Fact

The term comes from the whaling industry where a single successful hunt could make an entire voyage profitable, just as landing one enterprise client can make a company's year.

Source: Enterprise B2B sales and account-based marketing terminology

Related Terms

Beginner

editorial

An opinion piece where a publication's editors climb onto their soapbox to tell readers what to think about current events, traditionally unsigned to represent the institution's collective wisdom (or bias). In media, it's also the content side of the business—the journalism and creative work, as opposed to the advertising that actually pays for everything. Editorial calendars plan this content, while editorial independence is the increasingly quaint notion that advertisers don't influence it.

📣 Marketing / Advertising

Intermediate

account-based marketing

A targeted B2B strategy that treats individual high-value accounts as markets of one, essentially putting all your eggs in a few carefully selected baskets. It's the sniper rifle approach versus the shotgun spray of traditional marketing.

📣 Marketing / Advertising

Intermediate

omnichannel marketing

Providing a seamless customer experience across all channels and touchpoints, whether online, in-store, mobile, or social. It's the marketing equivalent of being everywhere at once, executed by companies that can barely manage email.

📣 Marketing / Advertising

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Clickbait

Headlines designed to be so irresistibly intriguing that you click before your brain can stop you. "You won't believe what happened next" is the marketing equivalent of dangling a laser pointer in front of a cat, and we all fall for it every single time.

📣 Marketing / Advertising

Beginner

ROI

Return On Investment, or the question that makes every marketer break into a cold sweat during budget meetings. It's the ultimate accountability metric that everyone claims to care about but nobody can accurately measure, making it the Bigfoot of marketing.

📣 Marketing / Advertising💰 Finance / Accounting

Beginner

FOMO

Fear Of Missing Out, the primal anxiety that everyone else is having more fun, getting better deals, or attending cooler events than you. Marketers exploit this emotion like a villain in a Disney movie, using countdown timers and "only 2 left" warnings.

📣 Marketing / Advertising

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