psychographic segmentation

Definition

Dividing audiences based on psychological attributes like values, attitudes, interests, and lifestyles rather than just demographics. It's the difference between targeting '35-year-old males' and 'anxiety-ridden millennials seeking validation through consumer choices.'

Example Usage

Our psychographic segmentation revealed that our customers shared similar personality traits, mainly 'willing to overpay for the illusion of exclusivity.'

Origin

Market research methodology from the 1960s-70s

Fun Fact

Psychographic data is often harvested through surveys and social media monitoring, which is why that personality quiz you took on Facebook wasn't just for fun.

Source: Market research and consumer behavior analysis

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