Definition

Any interaction a customer has with your brand, from seeing an ad to calling customer service to rage-tweeting about your product. Marketers love counting touchpoints because it makes a seven-touch sale sound strategic instead of exhausting.

Example Usage

"The average customer has 27 touchpoints before purchasing. That's not a customer journey, that's a hostage negotiation."

Related Terms

Beginner

media mix

The combination of different advertising channels and platforms used in a campaign, from traditional print to digital display to carrier pigeons if your budget allows. It's the marketing equivalent of not putting all your eggs in one basket.

📣 Marketing / Advertising
Advanced

influencer whitelisting

When influencers grant brands permission to run ads from the influencer's social media account, combining organic authenticity with paid promotion's targeting and scale. It's puppet mastery with consent.

📣 Marketing / Advertising
Intermediate

customer lifetime value

The total revenue a business expects from a single customer account over the entire relationship duration. It's how marketers justify spending $200 to acquire a customer who buys a $15 subscription.

📣 Marketing / Advertising
Beginner

rebranding

The corporate equivalent of getting a makeover and pretending you're a completely different person—changing a company's name, logo, or image to distance from past failures or chase new markets. It's what happens when focus groups decide your perfectly good brand needs $2 million worth of "refreshing." Sometimes transformative, often just expensive window dressing on the same old product.

📣 Marketing / Advertising
Intermediate

viewable impression

An ad impression that actually appeared on a user's screen for a measurable duration, as opposed to loading in a tab they never opened. The advertising industry's reluctant admission that billing for invisible ads was perhaps unethical.

📣 Marketing / Advertising
Advanced

viral coefficient

The number of new users each existing user generates through referrals, where anything above 1.0 means exponential growth. It's the mathematical expression of every marketer's fantasy: growth that doesn't require advertising.

📣 Marketing / Advertising

Translate This Term

See “Touchpoint” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.

Try the Translator

Share This Term

Post on XShare on FacebookShare on LinkedIn

Discover a Term

Intermediate

solute

The substance that gets dissolved into a liquid solvent, creating a solution—basically the Kool-Aid powder before you ...