Conversion Funnel

Definition

An imaginary funnel that describes how thousands of potential customers enter at the top and approximately three of them actually buy something at the bottom. It's called a funnel because your hopes narrow dramatically at each stage.

Example Usage

"According to our conversion funnel, 50,000 people visited the site, 200 added to cart, and 4 purchased. The funnel is working exactly as intended, apparently."

Related Terms

Advanced

growth loop

A self-reinforcing cycle where outputs of a system become inputs that drive further growth, creating a compounding effect. It's like a marketing perpetual motion machine, except these sometimes actually work.

📣 Marketing / Advertising

Intermediate

conversion optimization

The systematic process of increasing the percentage of visitors who complete desired actions, typically through endless A/B testing and arguing about button colors. Science meets superstition in pursuit of marginal gains.

📣 Marketing / Advertising

Intermediate

sales qualified lead

A prospect who's been vetted by marketing, kicked over to sales, and deemed worthy of actual human attention rather than automated email sequences. Abbreviated as SQL, which confusingly has nothing to do with databases.

📣 Marketing / Advertising

Beginner

paid media

Any marketing channel where you pay for placement or exposure, from Google ads to billboards. It's the straightforward 'give us money and we'll show your stuff' approach that makes traditional advertising feel honest by comparison.

📣 Marketing / Advertising

Intermediate

takeover

A high-impact ad buy where a brand dominates all advertising placements on a website, app, or platform for a set period. The digital equivalent of a hostile acquisition, but temporary.

📣 Marketing / Advertising

Beginner

brand graveyard

The collection of discontinued products, abandoned campaigns, or failed rebrands that haunt a company's history. Where marketing dreams go to die and become cautionary tales.

📣 Marketing / Advertising

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