SWOT analysis

Definition

A framework examining Strengths, Weaknesses, Opportunities, and Threats, beloved by consultants who charge thousands to list obvious things in four quadrants.

Example Usage

Our SWOT analysis revealed that our strength is pizza Fridays and our biggest threat is literally everything else.

Origin

Developed at Stanford in the 1960s-70s by Albert Humphrey

Fun Fact

Despite being taught in every business school for fifty years, SWOT analyses are remarkably bad at predicting actual business outcomes.

Source: Strategic planning and business school terminology

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