Definition
The irrational commitment to failing projects because you've already wasted so much time and money that stopping now would mean admitting it was all pointless. It's throwing good money after bad while calling it 'persistence.'
Example Usage
We've spent $2 million on this feature nobody wants, but the sunk cost fallacy means we'll spend $2 million more before admitting defeat.
Source: Behavioral economics and decision theory
Related Terms
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