remarketing list

Definition

A curated audience of people who previously interacted with your brand, creating a permission structure to follow them around the internet like a well-intentioned stalker. It's not creepy, it's marketing.

Example Usage

We segmented our remarketing list into cart abandoners, product viewers, and people who visited the pricing page then fled in terror.

Origin

Google's terminology for retargeting audiences, introduced with Google Ads remarketing capabilities in the 2000s

Fun Fact

Website visitors remarketed to are 70% more likely to convert, proving that persistence beats shame every time.

Source: Google Ads platform documentation and digital advertising standards

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