Definition
The foundational assumption you build an argument on, which may or may not be complete BS but sounds convincing enough to keep going. In logic, it's one of the propositions in a syllogism that leads to your conclusion; in real estate, it's the property itself (usually plural). Basically, it's your starting point—choose wisely, or watch your entire argument collapse like a house of cards.
Example Usage
The entire business plan rested on the premise that people actually wanted another subscription service, which was questionable at best.
Source: Academic and legal terminology
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See “premise” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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