paper click

Definition

Fraudulent ad clicks generated by bots, click farms, or accidental touches that will never convert. Basically paying for robots to pretend they care about your products.

Example Usage

Analytics shows 10,000 clicks but zero time on site—we're bleeding budget to paper clicks from some sketchy traffic source.

Origin

Digital advertising slang emerging with pay-per-click fraud in the early 2000s

Fun Fact

Industry estimates suggest 15-30% of all digital ad clicks are paper clicks, costing advertisers billions annually.

Source: Digital advertising and ad fraud terminology

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Creating elaborate diagrams showing every touchpoint a customer encounters with your brand, from blissful ignorance to purchase and beyond. It's like stalking, but with Post-it notes and the pretense of empathy.

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otfp

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