Definition

The combination of different advertising channels and platforms used in a campaign, from traditional print to digital display to carrier pigeons if your budget allows. It's the marketing equivalent of not putting all your eggs in one basket.

Example Usage

Our media mix includes TV, radio, social, and a blimp, because nothing says 'innovative tech startup' like 1920s aerial advertising.

Origin

Developed alongside media planning practices in the 1960s as advertising options proliferated beyond print and radio

Fun Fact

Optimal media mix varies dramatically by industry—B2B software might lean heavily on LinkedIn while consumer packaged goods still invests significantly in TV.

Source: Media planning and buying industry standard

Related Terms

Intermediate

CPC

Cost Per Click, or the exact dollar amount you pay every time someone accidentally taps your ad while trying to close it. It's like putting a coin jar next to a door handle and charging people for touching it on their way out.

📣 Marketing / Advertising
Beginner

search engine marketing

Paid advertising on search engines, primarily Google, where you bid on keywords to appear when people search for things. It's the practice of paying to skip the line in search results, assuming you can outbid your competitors.

📣 Marketing / Advertising
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influencer rate card

A menu of prices influencers charge for various types of content and promotions, from Instagram stories to YouTube integrations. It's like a restaurant menu, except the prices are negotiable and a single post costs more than a Michelin-star dinner.

📣 Marketing / Advertising
Beginner

mad lib copy

Templated marketing content where only names, numbers, or minor details change between versions. The literary equivalent of mail merge, and just as soulless.

📣 Marketing / Advertising
Intermediate

recency, frequency, monetary

A customer segmentation method analyzing when someone last purchased, how often they purchase, and how much they spend. Abbreviated as RFM, it's the scorecard that determines whether you get the good coupons or the desperate ones.

📣 Marketing / Advertising
Intermediate

creative fatigue

The phenomenon where your audience becomes so numbingly bored with seeing the same ad that performance metrics plummet faster than enthusiasm at a timeshare presentation. The marketing equivalent of playing 'Wonderwall' at every party.

📣 Marketing / Advertising

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