Definition

In marketing, the practice of dividing your audience into smaller groups based on demographics, behavior, or psychographics so you can target them with laser precision. It's like organizing your contacts into friend groups, except way more invasive and profitable. The more segments you have, the more you can pretend you understand human behavior.

Example Usage

We've created 47 different customer segments, ranging from 'Soccer Moms Who Drink Oat Milk' to 'Tech Bros Afraid of Commitment.'

Source: Common marketing terminology

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