marketing automation platform

Definition

Software that automatically sends emails, scores leads, and nurtures prospects based on behavioral triggers, allowing marketers to annoy people at scale without manual effort. It's how brands pretend mass communication is personalized.

Example Usage

Our marketing automation platform sent 50,000 'personalized' emails using the same template with different names plugged in.

Origin

Emerged in the mid-2000s with pioneers like Eloqua (1999) and Marketo (2006) as CRM systems evolved.

Fun Fact

Companies using marketing automation see a 14.5% increase in sales productivity, mostly by making sales teams feel like they're doing something.

Source: Marketing technology and operations terminology

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lookalike

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