Definition
A profitable company designed to generate comfortable income for its founders rather than pursue hypergrowth and venture returns. The entrepreneurial equivalent of choosing happiness over glory.
Example Usage
After two failed startups, he launched a lifestyle business doing $2M in annual profitโVCs wouldn't touch it, but his therapist was thrilled.
Origin
Entrepreneurship terminology distinguishing growth ventures from sustainable small businesses
Fun Fact
VCs use 'lifestyle business' as a pejorative, but many such businesses outlive venture-backed startups and make founders far wealthier with less stress.
Source: Entrepreneurship and small business terminology
Related Terms
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See “lifestyle business” in Corporate Speak, Gen-Z Slang, Pirate Speak, and more.
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