incentivise

Definition

The corporate art of dangling carrots to make people do things they wouldn't ordinarily do, typically through bonuses, perks, or the promise of not being fired. It's management's favorite verb when they need results but don't want to address systemic issues. Because nothing says 'we value you' like a gift card to incentivise better performance.

Example Usage

HR decided to incentivise employee referrals by offering a $2,000 bonus for each successful hire, immediately flooding the system with their cousins' resumes.

Source: Business management terminology

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